Showcase IDX updates
Showcase IDX updates

Increasing agent insight on lead activity through enhanced listing alert email URLs

In today’s day and age, consumers are searching for homes using several different devices. Until today, you were not able to see a lead’s activity (e.g. viewed listings) when they were viewing listings from a listing alert email unless they were logged into their account, which was not guaranteed when consumers switched between devices. Showcase IDX has a more intuitive solution! We have enhanced the URLs from the home search update emails to include the lead’s unique identifier (UUID) to track that viewed listing event.

Now when a lead receives an email based on their subscribed search and clicks on the listing URL to view it, that listing will now show up on their lead profile page (under “Recent Activity” and “Listing Views”) - regardless if they are logged into their account or not! While our recent, multi-phased effort focused on CRO (Conversion Rate Optimization), this enhancement helps by further easing access, no matter the device your client uses.

For example, a lead might register for an account on their desktop device and subscribe to a search. Later, when on the go or even casually browsing on their phone in bed at night, they might review any new listings from their saved search.

Thanks to this enhancement, you don’t have to worry about missing those key details that help you engage and serve your consumers in more insightful and meaningful ways… details that could mean the difference in helping you close that next deal and gain loyal clients.

Check out this quick video of how it works!